Social Media is extremely prevalent in modern day society, especially amongst youths. TikTok is a perfect example of a social media that has been exploding recently. With 315 million downloads in Q1 of 2020 alone (the most successful quarter by any app ever), TikTok has grown to be one of the most popular apps of all time.
With this incredible growth, certain users have also amassed enormous followings. The most followed person on TikTok for example is Charli D’Amelio a 17 year old voice actress and dancer, with over 100 million followers. With this enormous following, real change can be made. Having spent all of her life dancing, Charli partnered with TikTok to donate $100,000 to the American Dance Movement, an organization focused on increasing the accessibility of dance education in the US. But that is not all–she also hosted a charity live stream for 2020’s GivingTuesday, where viewers were encouraged to donate to the charity as well through the donation sticker. Charli D’Amelio, however, is not alone in this.
Other TikTok stars have also been contributing to charities. Addison Rae, the second most followed TikTok account with over 70 million followers, won a Mario Tennis Tournament, where celebrities were partnered with famous real life tennis players. Although the tournament was not streamed on TikTok, it still reached a large audience on Facebook Gaming. After emerging victorious with her partner, Taylor Fritz, they donated the $1,000,000 prize to No Kid Hungry, a charity organization with the goal of ending child hunger in the United States. These two are just some examples of the change that social media influencers are capable of bringing, there are countless other examples. Age doesn’t matter, status doesn’t matter, social media provides a platform where anyone can reach out to anyone and bring change wherever they go.